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Social tracking with Google Analytics

Did you know that you can use Google Analytics to track social engagement on your website? It’s true!

The latest version of Google Analytics includes new social reports that you can use to measure social interactions on your website. “Social interactions” include clicks to your Facebook or Twitter page, Likes on a particular page or blog post, etc.

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New Media Mentors: 3 new grantees!

We just recently wrapped up mentorships with four incredible nonprofit organizations, and are about to embark on our next journey with three new organizations. We’re excited to announce our third cohort…

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Google Analytics: Fun with advanced segments

Do you know how to use Google Analytics to see how a subset of your visitors are using your website? It’s easy with Advanced Segments! Today’s post details how to create an Advanced Segment and highlights some of my favorite Advanced Segments.

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The Hunger Games, coal, and tapping into pop culture

In the “Hunger Games”, heroine Katniss Everdeen heralds from District 12—a coal mining area in the Appalachian Mountains. The residents of District 12 suffer from the same issues people face in coal mining towns today. This is an opportunity to have a mainstream conversation about coal!

Jumping on a hot topic like this can be very effective. This post details how you can use pop culture to tell your organization’s story.

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My learnings from New Media Mentors

All week I’ve been sharing learnings from my last year mentoring for New Media Mentors. Here’s a recap of the posts in case you missed them.

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Change is possible—with the support of your organization

I’ve been relaying lessons from the first year of New Media Mentors all week. Today’s lesson gets at the heart of what it takes to really change the culture of an organization. Change is possible, but the support of the organization is key.

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