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NN12 Preview: Can offline marketing efforts be tracked?

While grassroots marketing efforts are moving online, there are still lots of things we do to enact change and create awareness offline. Unfortunately, it’s really difficult to understand how well these are working when it comes to driving traffic to our website.

Is it a radio campaign, a mailer, word of mouth? You may want to throw your hands in the air when it comes to traffic offline traffic, but don’t give up home, because there is a way!

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