Archive by Author

Are you ready for mobile email?

Have you thought about your email template lately and how it may be affecting clickthrough performance for mobile users? No? Check this piece out to get started with mobile email templates with a hat tip to responsive web design and the quirks of coding HTML templates for email.

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Friday Linx: Day the LOLCats died edition

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the big news was much of the Internet “going dark” to protest SOPA/PIPA, so our video this week is only fitting. You’ll also find items on activism, Google+, branding, Pinterest, testing and training opportunities below.

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Navigating your issues in an election year

When you’re a non-profit organization election years don’t have the same zing and excitement that they bring to political professionals and journalists. In fact it makes it even more challenging to keep communicating with people about the issues you’re dedicated to. Because of your tax status you can’t get on board and support or oppose candidates and you have to lawyer up and tread carefully in issue communications. The journalists and influencers you normally like to reach are obsessed with campaign minutiae and the latest gaffes.

The folks at e.politics have a great piece up discussing how you can prepare yourself to be effective during election cycles. But these tips really apply all year.

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SOPA: The Internet strikes back

On January 18th we’re standing in solidarity with thousands of other sites and individuals to protest SOPA. This action is rather unique because it has unified organizations across the political spectrum and caused technology companies simply providing a service to interrupt that service to tell their users about the dangers of this bill. Most of the participants here have sat on the sidelines, even through important debates like the FCC ruling on net neutrality and debating wireless spectrum.

I’m probably not going to provide any insight about this fight that you haven’t already read, so we’ll stick with what we do best here. I wanted to share a few pieces that I felt made the case for joining the protest and/or articulated the issue in an interesting way.

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Friday Linx: memes collide edition

Friday Linx will be a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the “$%#@ People Say” meme collides with the Internet’s other big obsession, cats! We’ve got blogging, video, Google+, Google Analytics, Facebook and training opportunities below.

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Engagement on social networks

When you’re deciding whether to invest time in a new social network, you should be asking yourself not only whether your audience is there, but are they engaged? Ignite Social Media dug into the latest ComScore data and found some interesting data.

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