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Beyond Excel: How to analyze your data in SQL

Many data analysts are able to force Excel into doing the things they need, but once the data gets big enough, Excel starts to break or takes minutes to process things. In this interview Yahel Carmom of Blue State Digital talks about using SQL to analyze data – the subject of his upcoming Netroots Nation training session.

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Vision, values, voice: Building powerful messages to win

If you’ve read anything on political messaging lately, you know you’re supposed to be talking about values and perfecting the art of storytelling. But what does that mean? In this interview Julie Fisher-Rowe of Opportunity Agenda talks about taking a values-based approach to messaging- the subject of her upcoming Netroots Nation training with Alan Jenkins.

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How to organize kick-ass press events and get your campaign covered

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. In this interview Lacey Connelly and Laura Friedenbach of Progressive Change Campaign Committee talk about executing great press events and generating thousands of dollars in media – the topic of their upcoming Netroots Nation training.

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Influencing public policy in the digital age: Legal rules for using social media

Can a c3 lose its tax status over a careless Tweet? What happens when a politician likes your organization’s Facebook page? In this interview Isaiah Castilla talks about the rules you need to follow when using social media, blogs and email as part of your advocacy toolkit – the topic of his upcoming Netroots Nation training.

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Power mapping and persuasion: The keys to building coalitions and making change

Movement building and making progressive change fundamentally begins with mapping key influencers, persuading people to join you and managing your database. In this interview Kate Maedar talks about targeting people with political-social influence and leveraging low-cost online/offline tactics and “social norms” to activate a community/electorate – the topic of her upcoming Netroots Nation training.

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Field-tested best practices for GOTV in 2014

Over the last few years, the use of GOTV best practices derived from academic and private research have become standard on many campaigns, but we’re learning more every cycle. In this interview, Josh Berezin of Analyst Institute talks about GOTV best practices, the topic of his upcoming training at Netroots Nation.

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