Archive | Netroots Nation RSS feed for this section

Confessions of a Digital Hit Man: Tips and Tricks for Meme-ing the Opposition Online

Matt Ortega designed and developed a slew of popular, creative and witty sites in the 2012 election cycle, many within minutes of watershed moments in the campaign.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session that will walk attendees through Matt’s strategic and creative processes, show code and development tips and tricks to turnaround sites quickly, and how to do it on the cheap.

1 Comment Continue Reading →

Five Secrets: The Proven Neuroscience Behind Persuading Voters

Everyone remembers the first time that State Sen. Barack Obama came onto the national stage. Not many of us remember what policies he spoke about, but we remember how he made us feel.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re exploring a session that will leverage scientific research and case studies, and train participants to connect with voters on an emotional and values based level.

Comments Off on Five Secrets: The Proven Neuroscience Behind Persuading Voters Continue Reading →

Zero-Dollar Targeting

Analytics isn’t just for PhDs or campaigns with billion dollar budgets.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. This post explores a session that will teach participants to make a model that predicts the likelihood that individual voters will support a given candidate or issue, using logistic regression in Stata.

Comments Off on Zero-Dollar Targeting Continue Reading →

Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology

Your next local campaign can have the bite of the big dogs on a budget anyone can afford. Advances in technology mean small investments net a big return.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. In today’s post we’re exploring a session that will cover technology that’s worth investing in, including on-screen dialing, Firefox plug-ins, the online voter file and predictive dialing systems.

Comments Off on Efficient, Effective, Affordable: How to Run a Winning Campaign with New Technology Continue Reading →

Introduction to Legislative Advocacy: How to Effectively Lobby Your Elected Leaders

Are you interested in learning tips for effective advocacy from the perspective of a past elected official staff member and successful grassroots organizers? As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions.

Today we’re interviewing Nicole Rivera, who’ll be leading Introduction to Legislative Advocacy: How to Effectively Lobby Your Elected Leaders. This session will focus on advocating your position and building a successful symbiotic relationship with any elected official.

Comments Off on Introduction to Legislative Advocacy: How to Effectively Lobby Your Elected Leaders Continue Reading →

Kill the Press Release: Pitching Media in a New Media World

The press release was born in 1906, before the internet, mobile phones or television. In 2013, most PR professionals blast their media database with a one-size-fits-all message.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re interviewing Chris Cassidy, who’ll be leading Kill the Press Release: Pitching Media in a New Media World. This training will provide an overview on how to set goals, develop a pitch list without an expensive database and craft pitches that stand out in inboxes.

Comments Off on Kill the Press Release: Pitching Media in a New Media World Continue Reading →