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Up Up, Down Down: Cheat Codes for the Internet

Did you know there are cheat codes that can help you win the internet?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session designed to teach attendees how to game the two big bad bosses of the internet—Google and Facebook—and position content to win.

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Make It Pop: Using Data Visualisation To Understand What You’ve Done, are Doing and Should Do

We understand the importance of data-driven work in organizing, but how do we properly understand the data to be driven by them?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. This post focuses on a session designed to teach attendees techniques for visualizing and tabling data so they can properly understand what they’ve done, what they’re doing and where to go, as well as to show open source software that can do it all.

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Winning the Facebooks: Leveraging the Voter File and Offline Data, Content, and Facebook’s Tools to Microtarget Without Breaking the Bank

“Micro” and “nano” targeting were all the rage in 2012 as campaigns learned to use data to target messages to high-value audiences more effectively than ever before.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session designed to help attendees learn how to develop high-impact Facebook content and use Facebook’s tools to target and deliver the content to the people organizations need to succeed.

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The Most Epic Subject Line Writing Workshop in the History Of NN13

Your headline is the entry point from Facebook—where everyone is—to your site—where not everyone is. But do you know how to write headlines that will make people actually click on them from Facebook and go to your actual website?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re focusing on a session designed to help you perfect your headlines and subject lines.

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Write Like You Mean It: How to Write Advocacy Emails That Motivate People

Think of your favorite book and the way you feel when you open it. Now imagine: wouldn’t it be nice if advocacy emails were actually fun to read too?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. In today’s post we’re taking a look at a session that will teach attendees how to make emails reach people at a deeper level through storytelling, the power of voices and language that speaks to people’s senses, not just their sense of outrage.

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Defending Your Life’s Work: Measuring Impact to Evaluate Social Change

The digital world is bursting with ways to count things—followers, friends, fans, likes, retweets, hashtags and plus ones. But what are you really measuring? And how do you know if your hard work is making any difference?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. This post explores a session focused on effective, DIY ways to measure success, learn from mistakes and defend your work.

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