Every email list is different, so how do you know what to say? What messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through?
As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session designed to teach attendees the basics of email testing including what defines effective testing, what tools they need to get started, testing best practices, how to determine if a test was statistically significant and how to use testing results to develop best practices.