Winning the Internet

Tell your boss you need more resources!

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.






On Monday I posted about educating your boss about social media. For many of us, the natural continuation of educating your boss is convincing him/her that you need more resources to do this important work. As Nonprofit Tech 2.0 suggested, sharing data with executives is a great way to make your case.

One of the best things you can do is gather data about how other nonprofit organizations support social media. The 3rd annual Nonprofit Social Benchmark Report was just released and there are some very juicy nuggets that could be used to create an argument for more resources. For starters, the report shows that the vast majority of organizations have at least 1/4 full-time employee dedicated to managing social media:

Social Media Staffing Graph

The report also reveals that 52% of organizations have official budgets associated with external social media networks (Facebook, Twitter, etc.), and breaks down the budget and staff numbers by nonprofit vertical. For this information and more, check out the full report.


About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.