After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.
Today’s NOI Tip of the Day is a great one. It’s a very actionable and simple way to increase action rates—send follow-up emails!
In the post, Michael Crawford from Freedom to Marry takes you through a case study and gives concrete tips for boosting your action rates by as much as 100%. He writes:
- Send a kicker 3-5 days after you sent the initial email.
- The kicker should be short, to the point and have a somewhat more urgent message.
- Reinforce your theory of change and why it’s critical that the reader takes action.
Read the full case study and the rest of Michael’s tips here.