Winning the Internet

Boost action rates with follow-up emails

Today’s NOI Tip of the Day is a great one. It’s a very actionable and simple way to increase action rates—send follow-up emails!

In the post, Michael Crawford from Freedom to Marry takes you through a case study and gives concrete tips for boosting your action rates by as much as 100%. He writes:

  • Send a kicker 3-5 days after you sent the initial email.
  • The kicker should be short, to the point and have a somewhat more urgent message.
  • Reinforce your theory of change and why it’s critical that the reader takes action.

Read the full case study and the rest of Michael’s tips here.


About Melissa Foley

Melissa is the New Media Program Director for Netroots Foundation and Lead Mentor for New Media Mentors. She aims to use her business school background and nonprofit experience to teach organizations to use new media tools strategically.