Winning the Internet

Building a solid social media program

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

New Media Mentors LogoThe New Media Mentors program is built on a foundation of core beliefs. Over the last two weeks we shared five of those beliefs with you. Here’s a quick recap in case you missed them. We believe that these principles are at the core of any solid social media or new media program.

  • Social media is free as in puppies, not beer: When you’re deciding if you want to start using a new social media channel, you have to consider staff time, opportunity costs & hard costs. It may be free to create an account, but it’s not free in the long run.
  • It’s not just size that matters: When you’re measuring the success of your program, size (of your following, etc.) can be important. However, it’s not the only factor. You have to consider costs, results and most of all, impact.

Think we’re missing anything? If so, let us know in the comments.


About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.