Winning the Internet

Driving engagement on Facebook

NPR recently conducted a pretty interesting experiment. They looked at what kinds of local news stories drive the most engagement (likes, shares and comments) on Facebook. They took a closer look at the most popular stories and found that they fit into nine categories.

We were drawn to this infographic because it neatly summarizes some of the same trends we’ve been seeing. Keep these categories in mind the next time you’re thinking about posting something to Facebook. Better yet, do the same kind of analysis with your own posts.

Check out the infographic below (created by NPR), or the full story for additional info.

NPR Drive Facebook Engagement

About Melissa Foley

Melissa is the New Media Program Director for Netroots Foundation and Lead Mentor for New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.


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