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Is Facebook still useful for nonprofits?

Over the last several months and years, changes to Facebook’s algorithm have made it harder and harder for nonprofits to reach their communities on Facebook without paying. A change coming in January of 2015 could eliminate organic reach altogether. So, is Facebook still useful for nonprofits? This post digs into this topic.

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Is your website healthy? 6 key Google Analytics reports

Websites are often top of mind for nonprofit professionals. In my experience, people worry that their organization’s site might not be doing what it was meant to do, but don’t really know how to evaluate that or what to do about it. If this is weighing on you, why not give your site a quick check-up with Google Analytics? This post breaks down six key reports that are worth checking out.

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New Twitter Analytics: It’s a Start

Twitter recently made their analytics tools available to all users. When I first heard this I was excited. I logged into the analytics center and was dazzled by the Tweets dashboard. On first glance it’s very pretty, but when you look closer, it’s missing some key features.

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Keep on top of your site w/o logging into Google Analytics

Google Analytics is an incredibly powerful tool, but it can also be a real time suck. The secret to staying on top of your site without wasting time logging into Google Analytics over and over is a combination of Google Analytics’ Dashboard and Email features. This post walks you through the steps necessary to create a very visual dashboard of reports, then have Google Analytics email that dashboard to you on a schedule.

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10 things to test to make your email program better

Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.

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15 interviews with progressive activists

Leading up to Netroots Nation 2014 we’ve been interviewing the convention’s trainers about some of online activism’s most popular topics. If you can’t join us in Detroit, don’t miss these interviews.

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