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New Twitter Analytics: It’s a Start

Twitter recently made their analytics tools available to all users. When I first heard this I was excited. I logged into the analytics center and was dazzled by the Tweets dashboard. On first glance it’s very pretty, but when you look closer, it’s missing some key features.

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Keep on top of your site w/o logging into Google Analytics

Google Analytics is an incredibly powerful tool, but it can also be a real time suck. The secret to staying on top of your site without wasting time logging into Google Analytics over and over is a combination of Google Analytics’ Dashboard and Email features. This post walks you through the steps necessary to create a very visual dashboard of reports, then have Google Analytics email that dashboard to you on a schedule.

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10 things to test to make your email program better

Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.

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15 interviews with progressive activists

Leading up to Netroots Nation 2014 we’ve been interviewing the convention’s trainers about some of online activism’s most popular topics. If you can’t join us in Detroit, don’t miss these interviews.

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Using video to change hearts and minds

Well-produced video allows you to harness the power of visual storytelling and reach your audience in a deep and memorable way. In this interview Amy Hendrick of AFSCME talks about the fundamentals of visual storytelling and video production, and telling powerful, intimate stories – the subject of her upcoming Netroots Nation training with Jennifer Wynter-Phillis of SEIU.

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Stories from the field: Lessons from the 2013 immigration reform battle

Despite the media declaring immigration reform dead last year, the power of personal stories has revived the fight again and again. In this post Olivia Chow and Emilia Gutierrez of Reform Immigration FOR America talk about how organizers made individuals’ stories spread and how people working on other issues can incorporate stories into their own campaigns – the topic of their upcoming Netroots Nation training session.

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