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5 tips for redesigning your website

So, you hate your organization’s website and are desperate to redo it. Welcome to the club! Websites are one of those things that are really hard to get right—especially when you’re on a budget.

Embarking on a redesign can be exciting, overwhelming and treacherous. Here are six tips for getting it right.

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4 reasons to use Google Analytics

Google Analytics is by far the most commonly used tool for website analytics. However, in my work as a mentor I’m finding that the tool isn’t as pervasive as we might think. This post explores four reasons why every website should use Google Analytics.

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Please don’t quit! Keeping online staff happy in their jobs

It’s no secret that turnover can sometimes be high in the digital organizing world. It’s a fast-paced environment and new job opportunities pop up every election cycle. This post explores four things you can do to keep your online communications staff happy.

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Is Facebook still useful for nonprofits?

Over the last several months and years, changes to Facebook’s algorithm have made it harder and harder for nonprofits to reach their communities on Facebook without paying. A change coming in January of 2015 could eliminate organic reach altogether. So, is Facebook still useful for nonprofits? This post digs into this topic.

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Is your website healthy? 6 key Google Analytics reports

Websites are often top of mind for nonprofit professionals. In my experience, people worry that their organization’s site might not be doing what it was meant to do, but don’t really know how to evaluate that or what to do about it. If this is weighing on you, why not give your site a quick check-up with Google Analytics? This post breaks down six key reports that are worth checking out.

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New Twitter Analytics: It’s a Start

Twitter recently made their analytics tools available to all users. When I first heard this I was excited. I logged into the analytics center and was dazzled by the Tweets dashboard. On first glance it’s very pretty, but when you look closer, it’s missing some key features.

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