Winning the Internet

Celebrate Facebook successes: A lesson from the Humane Society

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

Check out this post from Beth’s Blog if you’ve got a Facebook milestone coming up: “When Is One Million Fans on Facebook Worth More Than A Million Bucks?”

Whether it’s 1,000,000 followers or 1,000, you could have a reason to celebrate. While a press release might not be appropriate for all of us, this post has some great ideas for creating an integrated campaign around a milestone. Here are a few things the Humane Society did:

Facebook alone doesn’t do get an engaged crowd that takes action. As  NTEN points out, the campaign include integrated tactics:

Read the rest of the article on Beth’s Blog

About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.


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