After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.
The New Media Mentors program is built on a foundation of core beliefs. Over the last two weeks we shared five of those beliefs with you. Here’s a quick recap in case you missed them. We believe that these principles are at the core of any solid social media or new media program.
- Social media is free as in puppies, not beer: When you’re deciding if you want to start using a new social media channel, you have to consider staff time, opportunity costs & hard costs. It may be free to create an account, but it’s not free in the long run.
- Failure is the key to success: In order to succeed, you have to be willing to take risks, share learnings, follow best practices & test.
- If you don’t know what you want, it doesn’t matter how many people “like” you: To make your metrics meaningful, you must first define your goals, then choose your metrics.
- No one wants to hang out with a mission statement: The true power of social media is in forming relationships. If you want to form a relationship with someone, you can’t be boring.
- It’s not just size that matters: When you’re measuring the success of your program, size (of your following, etc.) can be important. However, it’s not the only factor. You have to consider costs, results and most of all, impact.
Think we’re missing anything? If so, let us know in the comments.