When it comes to measuring success, most of us mean well but struggle to consistently find time to look at results or have trouble bringing fresh eyes to the reports we review regularly. This is why I am a firm believer in the semiannual report.
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Building a solid social media program
The New Media Mentors program is built on a foundation of core beliefs. Over the last two weeks we shared five of those beliefs with you. Here’s a quick recap in case you missed them. We believe that these principles are at the core of any solid social media or new media program.
If you don’t know what you want, it doesn’t matter how many people “like” you
Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?
Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals.
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Training at Netroots Nation: How to craft a winning proposal
So, you want to give a training at Netroots Nation? Great! In order to create the most well-rounded agenda possible for NN12, we’re asking members of the community like you to help us develop and organize the sessions. Check out this post for tips on what people are interested in learning and how you can craft a good session.
Use Facebook timeline covers to promote your cause
Are you using Facebook Timeline for your personal Facebook profile yet? Even if you aren’t, many people are. And, as Timeline continues to become more popular, organizations are starting to think about how they can use it to promote their causes.
Failure is the key to success
It may be hard to accept, but failure is one the keys to having success with new media.
For many organizers, the world of social media can be a scary place—full of good intentions turned sour, PR disasters, out-of-control messages, haters and trolls. However, with a little strategic planning and a willingness to put yourself out there, it can also be a land of passionate supporters turned advocates, touching stories turned media hits and petitions that spread like wildfire.
