There may be times that you want the opposition to have a certain impression of your organization or campaign. Perhaps you want to make sure they see a campaign you’re running, or you want it to look like you’re spending more money on the campaign than you really are. You can do this with Facebook and Google AdWords ads. This post explains how.
Facebook’s ad platform has added ethnicity targeting and Hispanics are the first group to be rolled out. This has broad implications for both electoral politics and organizing. Here we discuss some of those possibilities and we’d love to hear how you’re using it for your campaigns.
Making a great video is hard, but once you do it’s still only half the battle. The second part is getting people to watch it. And before they can watch it, they need to click-to-play it. To solve this problem, it helps to think like an email campaigner. Think of the video title as an email subject line.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. You may be surprised to learn this is in fact a real phenomena in Japan. You’ll also find items on Storytelling, Facebook, social media tools below, […]
After several months of watching ambitious groups and social media gurus experiment, I’ve come to the conclusion that Pinterest can’t be used effectively by most organizations – at least not yet. In this post, I’ll tell you why.
Are you interested in creating videos for your nonprofit organization or cause, but unsure about what kind of tools you need? This post discusses the available video editing tools. Today, there’s truly something for every budget and skill level.
