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Stories from the field: Lessons from the 2013 immigration reform battle

Despite the media declaring immigration reform dead last year, the power of personal stories has revived the fight again and again. In this post Olivia Chow and Emilia Gutierrez of Reform Immigration FOR America talk about how organizers made individuals’ stories spread and how people working on other issues can incorporate stories into their own campaigns – the topic of their upcoming Netroots Nation training session.

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Beyond Excel: How to analyze your data in SQL

Many data analysts are able to force Excel into doing the things they need, but once the data gets big enough, Excel starts to break or takes minutes to process things. In this interview Yahel Carmom of Blue State Digital talks about using SQL to analyze data – the subject of his upcoming Netroots Nation training session.

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Vision, values, voice: Building powerful messages to win

If you’ve read anything on political messaging lately, you know you’re supposed to be talking about values and perfecting the art of storytelling. But what does that mean? In this interview Julie Fisher-Rowe of Opportunity Agenda talks about taking a values-based approach to messaging- the subject of her upcoming Netroots Nation training with Alan Jenkins.

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How to organize kick-ass press events and get your campaign covered

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. In this interview Lacey Connelly and Laura Friedenbach of Progressive Change Campaign Committee talk about executing great press events and generating thousands of dollars in media – the topic of their upcoming Netroots Nation training.

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Influencing public policy in the digital age: Legal rules for using social media

Can a c3 lose its tax status over a careless Tweet? What happens when a politician likes your organization’s Facebook page? In this interview Isaiah Castilla talks about the rules you need to follow when using social media, blogs and email as part of your advocacy toolkit – the topic of his upcoming Netroots Nation training.

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Master Facebook ads, BSD Tools, Salsa, NGP VAN, Nationbuilder, plus Google AdWords & Analytics

I am very excited to announce that we’re bringing even more trainings to Netroots Nation this year. This year we’re upping our game and piloting a Master Class program – a special training program focused on the specific tools that organizers use every day.

We’ve asked the tool providers to lead training sessions designed to help intermediate users become power users. Our goal is to help organizers like you become more efficient and effective. The lineup includes sessions on the following tools: Facebook Ads, BSD Tools, Salsa, NGP VAN, Nationbuilder and Google Analytics & Adwords.

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