Winning the Internet

Master Facebook ads, BSD Tools, Salsa, NGP VAN, Nationbuilder, plus Google AdWords & Analytics

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

To attend these Master Class sessions, or one of the 40 others at Netroots Nation 2014 in Detroit, register now.

I am very excited to announce that we’re bringing even more trainings to Netroots Nation this year. Every year the conference offers dozens of hands-on trainings taught by experienced practitioners. This year we’re upping our game and piloting a Master Class program – a special training program focused on the specific tools that organizers use every day.

We’ve asked the tool providers to lead training sessions designed to help intermediate users become power users. Our goal is to help organizers like you become more efficient and effective.

The lineup includes sessions on the following tools. Click for full descriptions of each session.

Facebook Ads
Join Facebook Client Solutions Manager Chase Mohney to learn tips and tricks to help you streamline your campaigns and better achieve your organizational goals with Facebook advertising. Topics covered will include: Objective-based campaign structure, creative, and bidding; Facebook ad interfaces (Ads Manager and Power Editor); basics of Facebook ads reporting; and leveraging the Facebook Conversion Pixel.

BSD Tools
Attendees will hear from a BSD staff member about the powerful features they might not know about that will maximize their ability to target, personalize, and execute the digital programs they want. This session will provide helpful tips on how to use BSD Tools like BSD employees use the BSD Tools. Guests will learn about powerful features such as personalization datasets, Twig, APIs, the Graph API, and more.

Join this advanced Salsa session to learn how to supercharge your ongoing and end-of-year fundraising. We’ll cover maximizing your conversions with our QuickDonate tool and how to improve overall engagement with advanced donor targeting by combining advocacy and fundraising actions for increased impact. Then we’ll bring it all together with multivariate email testing to help you make data driven decisions you can feel confident about.

Google Analytics & Adwords
Going beyond the dashboard and standard reports, this training will dive into advanced AdWords and Analytics strategies. In addition to identifying your visitor audience and acquisitions, we’ll focus on technical tools for understanding visitor behavior, enhancing conversion rates, and customizing reports via common code customizations, conversion tracking, and multi-channel funnels.

In this Master Class we’ll review the latest techniques on everything from more efficient list creation, segmenting contact universes into Turf, as well as streamlined ways of quickly getting these universes into the hands of volunteers and activists and our widely-used MiniVAN mobile canvassing app for iOS and Android devices. We also cover how our products can be managed under a single, universal login and a brand new tool called VAN Relay, which improves the quality of data in volunteer, membership and organizing databases. In addition, we focus on high level administration of our integrated phone services and social organizing tool.

During the NationBuilder Master Class we’ll cover some of the advanced organizing tactics and best practices we’ve seen in political movements around the world using NationBuilder, including: Communications for 2014: (building text keywords into your action pages, turning facebook fans into emailable records in your database, etc.), digital field (finding influential people through NationBuilder Match, etc.), fundraising through organizing (setting up a personal fundraising pages, etc.), and leveraging NationBuilder’s App store.

Also, please feel free to bring your burning questions to these sessions. If there’s something that you struggle with every day, please come to one of these sessions and ask about it. These sessions are designed to make your life easier. I hope you can make it!

To attend the Master Class trainings, or one of the 40 others at Netroots Nation 2014 in Detroit, register now.

About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.

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