The difference between effective campaigns and ineffective ones has little to do with budget, tools employed or staff size. It has everything to do with your ability to develop a solid theory of change. If you’re in the nonprofit world, you may have heard that phrase thrown around. But you may not realize that the [...]
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Nonprofit guide to budgeting online projects
Over the past few weeks we’ve been revealing the cost of some of the most popular advertising tools and online projects. In case you missed something, or just want to print out a cheat sheet to use when working on your 2013 budget, here’s a round-up of everything we covered.
What’s it cost? Professional video
Most of us fantasize about creating amazing DIY video that will cost next to nothing and go viral just like that. However, the unfortunate truth is that video is often more art than science, and most organizations will need to turn to a professional if they want something that’s polished and compelling.
Today’s post examines the cost of hiring a professional to produce a video.
What’s it cost? Mobile
These days it’s not uncommon to hear folks touting mobile as the future of new media. It’s no surprise considering that 88% of Americans now carry a cell phone and nearly half of those folks have smartphones.1 Combine that with a few amazing case studies (like the $30+ million Red Cross raised after the catastrophic earthquake that hit Haiti2), and many nonprofits have been thirsting for more information about this promising technology.
In today’s post we’ll answer the elusive question—How much does it cost?—and break down some of the most common ways nonprofits use mobile.
What’s it cost? Facebook ads
We’ve been digging into some of the most common new media marketing tools and special projects and breaking down the costs for each. Our hope is that these posts will make your life a little easier when you’re working on your budget, or thinking about trying something new.
Today we’re talking about Facebook ads – those simple image and text ads that appear on the right side of Facebook.
Netroots Nation 2013
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