Tag Archives: Measuring results

Where are your supporters on the Ladder of Engagement?

If you work in the social change space, you’ve almost certainly heard of the Ladder of Engagement. This post walks you through the process of creating a Ladder of Engagement snapshot – essentially a report that shows where your supporters fall on the ladder right now.

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How to calculate ROI

Ever wonder if what you’re doing is worth it? If you’re spending money on marketing, some simple math can help you determine if your efforts are worthwhile or a big waste of time.

Nonprofits and causes rarely have extra money to spare, so it’s important that we spend the money we do have wisely. Calculating return on investment (ROI) can help you evaluate your paid marketing program and decide how to best spend your money in the future.

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5 Things to Try in 2013 to Boost Online Performance

Happy 2013! It’s a new year and the possibilities for effective online organizing are endless. In the spirit of new beginnings, resolutions, and all of that, here are 5 things you should consider trying this year to boost your online organizing work.

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Experts Speak: Tumblr.

We posted a few weeks ago on the demographics of Tumblr– the micro blogging site with 60 million “very engaged” users. But, while the numbers and demographics are intriguing, measuring exact results can be slightly elusive with this social platform. Check out ur interview with digital strategist of the Sunlight Foundation, Scott Stadum to find out what really goes on there.

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How-to guide to advanced Google Analytics features

Over the last couple of weeks we’ve been talking about one of the most powerful free tools available to organizations: Google Analytics. A basic installation of Google Analytics is easy and enlightening. However, you can get so much more out of the tool by going a couple of steps beyond the basic installation.

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Four kick-ass custom Google Analytics reports

An amazing amount of data can be found in Google Analytics—some may argue it’s too much data. This is where custom reports can be a huge help. With Google Analytics’ custom report tool you can create any report you want, save it, and view it as frequently as you like, with just a few of clicks.

This post walks you through setting up four super useful custom reports: 1) Traffic from social networks, 2) Traffic from blogs, 3) Most popular blog posts, and 4) Most popular pages (for a particular part of the site).

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