Ever wonder if what you’re doing is worth it? If you’re spending money on marketing, some simple math can help you determine if your efforts are worthwhile or a big waste of time.
Nonprofits and causes rarely have extra money to spare, so it’s important that we spend the money we do have wisely. Calculating return on investment (ROI) can help you evaluate your paid marketing program and decide how to best spend your money in the future.
We posted a few weeks ago on the demographics of Tumblr– the micro blogging site with 60 million “very engaged” users. But, while the numbers and demographics are intriguing, measuring exact results can be slightly elusive with this social platform. Check out ur interview with digital strategist of the Sunlight Foundation, Scott Stadum to find out what really goes on there.
Over the last couple of weeks we’ve been talking about one of the most powerful free tools available to organizations: Google Analytics. A basic installation of Google Analytics is easy and enlightening. However, you can get so much more out of the tool by going a couple of steps beyond the basic installation.
An amazing amount of data can be found in Google Analytics—some may argue it’s too much data. This is where custom reports can be a huge help. With Google Analytics’ custom report tool you can create any report you want, save it, and view it as frequently as you like, with just a few of clicks.
This post walks you through setting up four super useful custom reports: 1) Traffic from social networks, 2) Traffic from blogs, 3) Most popular blog posts, and 4) Most popular pages (for a particular part of the site).
For most of us, clicks on our websites that lead to other sites aren’t tracked at all. This can be a major drag, especially considering that donate and take action links often leads to third-party sites.
Fortunately, the good folks over at Google have created a solution! It’s called Event Tracking. With the right coding, you can track outbound links and just about any type of interaction within a page.
