Tag Archives: Measuring results

Keep on top of your site w/o logging into Google Analytics

Google Analytics is an incredibly powerful tool, but it can also be a real time suck. The secret to staying on top of your site without wasting time logging into Google Analytics over and over is a combination of Google Analytics’ Dashboard and Email features. This post walks you through the steps necessary to create a very visual dashboard of reports, then have Google Analytics email that dashboard to you on a schedule.

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Where are your supporters on the Ladder of Engagement?

If you work in the social change space, you’ve almost certainly heard of the Ladder of Engagement. This post walks you through the process of creating a Ladder of Engagement snapshot – essentially a report that shows where your supporters fall on the ladder right now.

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How to calculate ROI

Ever wonder if what you’re doing is worth it? If you’re spending money on marketing, some simple math can help you determine if your efforts are worthwhile or a big waste of time.

Nonprofits and causes rarely have extra money to spare, so it’s important that we spend the money we do have wisely. Calculating return on investment (ROI) can help you evaluate your paid marketing program and decide how to best spend your money in the future.

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5 Things to Try in 2013 to Boost Online Performance

Happy 2013! It’s a new year and the possibilities for effective online organizing are endless. In the spirit of new beginnings, resolutions, and all of that, here are 5 things you should consider trying this year to boost your online organizing work.

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Experts Speak: Tumblr.

We posted a few weeks ago on the demographics of Tumblr– the micro blogging site with 60 million “very engaged” users. But, while the numbers and demographics are intriguing, measuring exact results can be slightly elusive with this social platform. Check out ur interview with digital strategist of the Sunlight Foundation, Scott Stadum to find out what really goes on there.

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How-to guide to advanced Google Analytics features

Over the last couple of weeks we’ve been talking about one of the most powerful free tools available to organizations: Google Analytics. A basic installation of Google Analytics is easy and enlightening. However, you can get so much more out of the tool by going a couple of steps beyond the basic installation.

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