Winning the Internet

Nonprofit guide to social media demographics

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

Over the past several weeks, we’ve been looking at the demographics, traffic and stats of some popular social media sites including Twiiter, Facebook, Pinterest, Tumblr and YouTube.

Here’s a round up in case you missed it.  There’s lots of data and information here, which may help you decide when and if your nonprofit organization or social cause should use these tools.

Twitter: Social Media Demographics, Who’s Hanging Where, the Twitter edition
Want to know who’s hanging out on Twitter? It may not be what you think. While clear goals and sound strategies drive successful campaigns, knowing the demographics of social media platforms is also important.

Facebook: Social Media Demographics, Who’s Hanging Where, the Facebook edition
Approaching 1 billion users worldwide, it’s no question that Facebook is a social media giant. So it’s useful to know who’s using it, right? Here are some things to know.

Pinterest: Social Media Demographics, Who’s Hanging Where, the Pinterest Edition
To pin or not to pin? Here are some of Pinterest’s unique demographics and soaring numbers. It may be time to reconsider.

Tumblr: Social Media Demographics, Who’s Hanging Where, the Tumblr edition
Social blogging platform and rocket ship, Tumblr may or may not be right for your non profit, but before you decide, check out these demographics and reasons to start tumbling here.

YouTube: Social Media Demographics, Who’s Hanging Where, the YouTube edition
If you’re not already convinced that YouTube is a biggie in the online and social media world, consider these stats: It is the 3rd most visited website according to Alexa, gets 2 billion views per day and handles 10% of all internet traffic. Phew.

Happy reading!

About Liza Pike

I'm the founder of New Media Mentors, a hands on learning program to help non profits use social media and online organizing tools effectively.

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2 Responses to “Nonprofit guide to social media demographics”

  1. Brendan Blaine August 23, 2012 at 6:46 pm #

    Thank you for this great post. Reaching folks with your message where they hang out is a proven way to get the most social media bang for your buck (or time)! It can be hard to figure out who hangs out where and this article helps to clarify. Does anybody else out there have a demographic nugget that they would like to share with the rest of us?

    -Brendan Blaine
    Program and Technology Coordinator.
    Nonprofit Technology Network.


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